*I first wrote this over a decade ago, and aside from a questionably provocative title, the advice still stands.
It’s the day –that day—that you agreed to step in front of your reading public to promote your book. Maybe it’s a book fair. Maybe it’s a signing. Maybe it’s a table by the checkout line at the grocery store. Whatever/wherever it is, one thing is for sure. Where you’re going is like another dimension to the writer, it’s the polar opposite of sitting in a chair not speaking,...